1950
Baldwin Motors Is Established
Lawrence “Chink” Baldwin establishes Baldwin Motors with a focus on personal service, integrity and long-term customer relationships.
Family-Owned Since 1950 More Than a Dealership.
More Than a Dealership.
A Northshore Tradition.
Baldwin Subaru is a third-generation, family-owned dealership in Covington, Louisiana. For more than 75 years, the Baldwin family has helped local drivers purchase, maintain, and enjoy their vehicles while investing in the community we call home.
1950Year Baldwin Motors Was Founded
75+Years Serving the Northshore
3Generations of Baldwin Leadership
6×National Love Promise Recognition
Our Story
A Family Business Built on Relationships
Baldwin Motors was established by Lawrence “Chink” Baldwin in 1950 with a straightforward philosophy: put customers and their needs first. That approach has guided the dealership through three generations and helped Baldwin become a trusted name among drivers across Southeast Louisiana and the Mississippi Gulf Coast.
In 2001, the Baldwin family welcomed the opportunity to represent the Subaru brand in Covington. The partnership was a natural fit. Subaru’s commitment to safety, reliability, community involvement and caring for others reflected values that had already been part of Baldwin Motors for decades.
“We are here to help you buy a car, not sell you a car.”
— A long-standing Baldwin family philosophy
Our History
Three Generations of Baldwin
Our story is not simply about how long we have been in business. It is about the relationships, employees and community partnerships that have carried Baldwin forward for more than seven decades.
1970s
The Second Generation Continues the Legacy
The next generation of the Baldwin family takes a greater role in the dealership and continues building its presence on the Northshore.
2001
Baldwin Subaru Opens in Covington
The Baldwin family is awarded the Subaru franchise, beginning a partnership founded on shared values of safety, community and care.
Today
A Third Generation Moves Baldwin Forward
Baldwin Subaru continues serving local drivers from its modern Covington facility while preserving the values on which the business was founded.
Family Leadership
Built by One Generation. Strengthened by the Next.
Being family-owned means more than placing a family name on the building. It means remaining accountable to our customers, employees and community for the reputation we pass to the next generation.
First Generation
Lawrence “Chink” Baldwin
Founder of Baldwin Motors and the person who established the customer-first principles that continue to guide the dealership.
Second Generation
John Baldwin
John helped grow the family business and carried Baldwin’s relationship-focused approach into a new generation.
Third Generation
Richard Baldwin
Richard continues the Baldwin legacy by investing in the dealership, its employees and the Northshore community.
The Baldwin Difference
Why Drivers Choose Baldwin Subaru
We believe customers deserve more than vague promises about great service. These are some of the specific ways we work to make buying and owning a vehicle more convenient.
Deep Local Roots
More than 75 years of serving generations of drivers throughout Covington and the Northshore.
Family-Owned Accountability
Local ownership means our reputation depends on the experience we provide every customer.
Subaru Expertise
A team trained to help customers understand Subaru vehicles, technology, ownership and maintenance.
Factory-Trained Service
Subaru-trained technicians, specialized equipment and access to Genuine Subaru Parts.
Express Service
Qualifying routine maintenance is available through Subaru Express Service without a traditional appointment.
Pickup and Delivery
Pickup and delivery may be available for qualifying service visits within our service area.
Drive Baldwin Rentals
Rent a Subaru for travel, insurance replacement, extended test drives or transportation during vehicle repairs.
Pet-Friendly Facility
Well-behaved pets are welcome, and our Covington facility includes an outdoor dog park.
The Subaru Love Promise
Our Commitment Extends Beyond the Dealership
Baldwin Subaru believes being a good neighbor requires more than writing a check. It means showing up, forming lasting partnerships and using our resources to help address real needs in our community.
Through the Subaru Love Promise and our local nonprofit partnerships, we support causes involving education, pets, health, the environment and families experiencing difficult circumstances.
Explore Our Community ImpactLove in Action
3,000+Students Supported
700+Pets Supported
800+Cancer Patients Supported
$250K+Donated Through Share the Love
Visit Baldwin Subaru
Designed to Make Your Visit More Comfortable
Whether you are shopping, servicing your vehicle or simply stopping by, our facility is designed to make your time with us more convenient.
Comfortable Customer Lounge
Relax with complimentary Wi-Fi, coffee, refreshments and comfortable seating while your vehicle is serviced.
Children’s Play Area
A dedicated play area helps make dealership visits easier and more comfortable for customers with young children.
Outdoor Dog Park
Our outdoor dog park gives four-legged visitors a place to stretch their legs and enjoy some fresh air during their visit.
Parts & Accessories Retail Shop
Shop Genuine Subaru Parts, accessories, pet products, cargo solutions, apparel, and more.
Frequently Asked Questions
Get to Know Baldwin Subaru
Learn more about our history, dealership and commitment to the Northshore community.
How long has Baldwin Subaru been in business?
Baldwin Motors was established in 1950. The Baldwin family added the Subaru franchise in 2001 and has now served Northshore drivers through three generations of family leadership.
Is Baldwin Subaru family-owned?
Yes. Baldwin Subaru is a third-generation, family-owned dealership that has served Southeast Louisiana for more than 75 years.
Where is Baldwin Subaru located?
Baldwin Subaru is located at 1730 North Highway 190 in Covington, Louisiana. We serve customers from Covington, Mandeville, Madisonville, Slidell, Hammond, Washington Parish, Greater New Orleans and the Mississippi Gulf Coast.
What makes Baldwin Subaru different?
Baldwin Subaru combines more than 75 years of local, family-owned experience with Subaru-trained service, Express Service, pickup and delivery availability, rental vehicles, a pet-friendly facility and extensive community involvement.
Does Baldwin Subaru support local organizations?
Yes. Through the Subaru Love Promise and other local partnerships, Baldwin Subaru supports schools, animal welfare organizations, cancer-care programs, environmental projects and families in need. Some of the organizations include: ASPCA, St. Tammany Department of Animal Services, Northshore Humane Society, Mardi Paws x Scott's Wish, Big Sky Ranch, Keep Covington Beautiful, The Recreational Fisheries Research Institute, Pine View Middle School, St. Peter Catholic School , Covington High School, Archbishop Hannan High School, Fontainebleau High School, Saint Paul's Catholic School, Northshore Food Bank, Covington Rotary Club, Feeding the Needy, Safe Harbor, United Way, Battle-Scarred Motorsports, Habitat for Humanity St. Tammany West, Family Promise of St. Tammany, Mary Bird Perkins Cancer Center, The Blood Center, New Heights Equestrian Therapy, HOGS for the Cause, Hospice House of Slidell
Is Baldwin Subaru pet friendly?
Yes. Well-behaved pets are welcome at Baldwin Subaru, and our Covington facility includes an outdoor dog park for four-legged visitors.
Does Baldwin Subaru service vehicles from other brands?
Yes. Our service department can perform many maintenance and repair services on vehicles from other manufacturers. Customers should contact our service team to confirm availability for a specific vehicle or repair.
Experience the Baldwin Difference
We Look Forward to Welcoming You
Visit Baldwin Subaru in Covington to meet our team, explore our inventory or experience a dealership that has served the Northshore since 1950.
