Baldwin Subaru • Covington, Louisiana

75 Years of Love
in Our Community

Family-owned since 1950. From loving dogs and supporting schools to helping local families, we're celebrating 75 years of putting people first.

Impact At a Glance

Driven to Care Since 1950

$258,520

Donated during Share the Love

825

Cancer Patients Supported

729

Dogs Adopted

2,870

Students Supported

The Baldwin Family

Three Generations. One Promise.

Since 1950, stewardship has passed from Lawrence to John to Richard, keeping the business family-run, customer-first, and community-minded.

Founder • 1950

Lawrence Baldwin

Opened Baldwin Motors in Covington and set the tone: fairness, service, and handshake-solid trust.

Legacy: "Open the doors. Do right by people. Repeat."

Second Generation

John Baldwin

Guided the dealership through change while keeping it unmistakably Baldwin, family-run, and relationship-driven.

Motto: We won't sell you a car, we'll help you buy one.

Second Generation

Richard Baldwin

Leads with a Love Promise mindset, modern facilities, digital convenience, and deeper community impact.

Focus: tomorrow-ready service, same family standards.

Our Story

Family-Owned, Community-Driven

A few milestones from 1950 to today.

1950

Baldwin Motors opens its doors on Boston Street, Covington, LA, beginning 75 years of service to the Northshore.

1992

Baldwin Motors relocates to its current location on 1730 N. Hwy 190, Covington, La.

2001

Baldwin brings the Subaru brand to Louisiana.

2010s-2020s

National recognition for community and customer commitment through Subaru's Love Promise.

2023-2024

Remodel enhancements and our on-site dog park make visits even friendlier for families (and pups!).

2025

Grand Re-Opening and 75th Anniversary celebration. A new chapter, same family values.

Love Promise Pillars

The Heart of Our 75-Year Celebration

Here's how those 75 years show up in the community today. Each pillar highlights a part of our story with local partners, real families, and hands-on service.

Loves Pets

75 Years Loving Dogs

From adoption events to donations, our dealership is a home for animal lovers. In 2024, 13 dogs found families at our Make A Dogs Day adoption event with St. Tammany Dept. of Animal Services.

Loves the Earth

75 Years Protecting Our Planet

From Christmas tree recycling, paper shredding days to purchasing Ospery equipment for our local waterways, we preserve the natural places that make Louisiana home.

Loves to Help

75 Years Helping the Homeless

With Family REACH Alliance, we donated 120 pairs of socks and shoes in 2025. Practical support that helps families move forward.

Loves to Care

75 Years Fighting Cancer

We stand with families facing cancer through partners like Mary Bird Perkins Cancer Center, Hogs for the Cause, and Buna's Hope, raising funds and awareness close to home. In 2025, our team donated 85 blankets to patients receiving treatment at Mary Bird Perkins Cancer Center in Covington.

Loves Learning

75 Years Supporting Schools

Proud partners with AdoptAClassroom.org and local schools like Lee Road Jr. High, Pine View Middle School, and Folsom Elementary. We support teachers with supplies and celebrate them all year.

Share the Love

75 Years Sharing the Love

We have proudly supported hometown charities like Buna's Hope, Hogs for the Cause, New Heights, Feeding the Needy, and more through past years of the Subaru Share the Love Event, resulting in over $258,520 donated.

Share the Love

Tell Us Your Baldwin Subaru Story

Whether you're a customer or a community partner, we want to hear how Baldwin Subaru has gone above and beyond or why you love your Subaru.

❤️ Customer Stories

A moment that mattered

Did a team member go the extra mile? Share the experience that stood out.

🤝 Community Partners

Impact in our community

Tell us how Baldwin Subaru partnered with your organization to make a difference.

🚗 Subaru Love

Why you love your Subaru

Road trips, safety, pets-what makes your Subaru special to you?

By sharing, you agree we may feature your story (with your permission) in future Love Promise highlights.

Upcoming

Join the Celebration

We're marking 75 years with community events all year. Check back often for new dates.

 

Featured Event

Subaru Outback Party!

Join us on July 31st - August 1st for an exclusive 2026 Outback event.

Every Test Drive gets a prize.

 

Subaru Loves to Learn

Baldwin is Supporting Students

At Folsom Elementary School

August 1st - 31st

Be part of the story

Help Us Drive Good for the Next 75

Volunteer, donate, or join us at an event. Every action moves our community forward.

Family-owned since 1950. Subaru Love Promise retailer.

Frequently Asked Questions

Baldwin Subaru’s 75 Years of Love

Learn more about our history, community partnerships and commitment to making the Northshore a better place.

What is Baldwin Subaru’s 75 Years of Love celebration?

The 75 Years of Love celebration recognizes Baldwin Motors’ history as a family-owned business serving Covington and the Northshore since 1950. It also celebrates the customers, employees and community organizations that have been part of our story.

Is Baldwin Subaru locally and family-owned?

Yes. Baldwin Subaru is a third-generation, family-owned dealership. The business was founded by Lawrence Baldwin in 1950 and has continued through the Baldwin family with a focus on fairness, customer care and community involvement.

How does Baldwin Subaru support the local community?

Baldwin Subaru supports the community through charitable donations, volunteer activities, adoption events, school partnerships, environmental projects and programs that assist children, families and individuals facing serious illnesses.

What is the Subaru Love Promise?

The Subaru Love Promise is Subaru’s commitment to showing love and respect to all people and supporting the communities where Subaru retailers live and work. Baldwin Subaru participates through initiatives focused on pets, the environment, education, community assistance, healthcare and charitable giving.

What organizations has Baldwin Subaru supported?

Baldwin Subaru has worked with local organizations including St. Tammany Department of Animal Services, AdoptAClassroom.org, Family REACH Alliance, Mary Bird Perkins Cancer Center, Hogs for the Cause, Buna’s Hope, local schools and other nonprofit partners throughout the region.

How does Baldwin Subaru support local schools?

Through Subaru Loves Learning and AdoptAClassroom.org, Baldwin Subaru provides funding and classroom resources to teachers and students at local schools. Our dealership also celebrates local educators and looks for additional ways to support education throughout the year.

How does Baldwin Subaru help local pets?

Baldwin Subaru supports animal welfare through adoption events, financial contributions and partnerships with local shelters and rescue organizations. Our dealership also hosts pet-friendly events and features an outdoor dog park for customers and their four-legged companions.

How does Baldwin Subaru support people affected by cancer?

Baldwin Subaru supports cancer patients and their families through relationships with organizations such as Mary Bird Perkins Cancer Center, Hogs for the Cause and Buna’s Hope. These efforts have included donations, patient-care items, fundraising and messages of encouragement.

What is the Subaru Share the Love Event?

Subaru Share the Love is an annual event through which Subaru and participating retailers support national and hometown charities. Baldwin Subaru has used the program to provide meaningful funding to organizations helping families in our local community.

Can community organizations partner with Baldwin Subaru?

Baldwin Subaru welcomes opportunities to learn about organizations making a positive difference in the Northshore community. Partnership and sponsorship requests may be submitted through our dealership’s contact page for consideration.

How can I attend an upcoming Baldwin Subaru event?

Upcoming events are announced on this page and through Baldwin Subaru’s social media channels. Event details may include dates, times, activities, registration information and ways visitors can support participating community organizations.

How can I share my Baldwin Subaru story?

Customers and community partners can share meaningful experiences with the Baldwin Subaru team through our online Love Promise story form. Stories may include an employee who went above and beyond, a community partnership or a memorable Subaru ownership experience.