Baldwin Subaru are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Baldwin Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Baldwin Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Baldwin Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
ASPCA, St. Tammany Department of Animal Services, Northshore Humane Society, Mardi Paws x Scott's Wish, Big Sky Ranch
Keep Covington Beautiful, The Recreational Fisheries Research Institute
Pine View Middle School, St. Peter Catholic School , Covington High School, Archbishop Hannan High School, Fontainebleau High School, Saint Paul's Catholic School
Northshore Food Bank, Covington Rotary Club, Feeding the Needy, Safe Harbor, United Way, Battle-Scarred Motorsports, Habitat for Humanity St. Tammany West, Family Promise of St. Tammany
Mary Bird Perkins Cancer Center, The Blood Center, New Heights Equestrian Therapy, HOGS for the Cause, Hospice House of Slidell
Love Promise Stories from Baldwin Subaru
Subaru and Baldwin Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Baldwin Subaru Supports the Arts - Maggy C
Dear Baldwin Subaru, Thank you so much for your support of the St. Tammany Art Association and our annual fundraiser, Art House Live. Your contribution goes directly toward our exhibitions, educational programming, and the preservation of our historic building. We appreciate your continued support!
Steven's Wish Comes Home: A Best Friend Named Luna - Lindsey R
Some wishes are simple on the surface, but carry so much meaning underneath. That was the case for Steven, a resilient 7-year-old from Livingston Parish who is courageously battling leukemia. His wish wasn't complicated—he just wanted a Golden Retriever puppy to love and call his own. For Steven, this wasn't just about a pet, but about having a best friend by his side through everything. Steven's love for Golden Retrievers began after watching Homeward Bound, but his wish was truly shaped during his time in the hospital, where therapy dogs brought him comfort and joy on some of his hardest days. Those visits left a lasting impression and inspired a wish that would bring that same sense of comfort into his everyday life. On September 18th, during Baldwin Subaru's 75th Anniversary celebration, that wish came to life in the most meaningful way. Surrounded by his family, Baldwin Subaru team members, and representatives from Subaru of America, Steven was surprised with his new puppy—whom he proudly named Luna. The moment was filled with emotion, joy, and the kind of genuine connection that defines what a wish is truly about. We wanted to make the day feel as special and memorable as possible for Steven and his family. With the Subaru Motorsports trailer and race car set up for the event, Steven and his family had the opportunity to explore and enjoy the experience together. His dad, a big Subaru motorsports fan, especially loved being part of that moment with him. In many ways, it felt like a full-circle moment for the family, as Steven's parents originally met through their shared love of racing. Celebrating this wish alongside a brand that holds such personal meaning made the day even more special. The motorsports team also surprised Steven with his own motorized Subaru WRX ride-on car, adding even more excitement to an already unforgettable day. This wish held an even deeper connection through Subaru's Loves Pets initiative. With Subaru's spokes-dogs—the Golden Retriever Barkleys—being such a recognizable part of the brand, Steven's wish felt especially meaningful for everyone involved to bring to life. It was more than a celebration—it was a moment of hope, connection, and joy. For our team, it was a reminder of why the Subaru Love Promise matters, and we're truly honored to have been part of Steven's story. — Lindsey Rose, Marketing Director, Baldwin Subaru
THANK YOU BALDWIN SUBARU - SAMANTHA B
Kevin is a big part of our family, and even more special to us because he started as a foster we rescued last year. So when he broke his hip, we were devastated. The injury was severe and required surgery—without it, he would have been in constant pain and unable to live a normal, comfortable life. Thanks to a connection through my mom, who works at Baldwin Subaru, we were able to reach out through the Subaru Loves Pets Promise. Because of their support, Kevin was able to get the surgery he absolutely needed. We are so grateful to Baldwin Subaru for helping make this possible. Kevin is now recovering well and will be getting his stitches out soon. Seeing him heal and get back to himself means everything to our family. A special thank you to the Baldwin Subaru family—especially Richard—for your kindness and generosity. You truly made a difference for Kevin and for all of us. He went from foster to forever—and now he gets the healthy, happy life he deserves. 🐾💛
Subaru keeps our kids warm - Heather L
We provide shelter and supportive services to homeless children and their families. Providing coats as Subaru did, is keeping over 132 children warm this winter. They arrived just in time for the freezing weather. We have supplied 50 Children with coats within 2 weeks of the coats being dropped off. We have also provided an additional 15 coats and 30 pairs of shoes to another program that provides shelter and treatment to mothers in recovery. By Subaru choosing Family REACH Alliance as a recipient, it doesn't just touch the hearts of our organization; it goes far beyond our mission. Thank you for spreading the love of Subaru!
Baldwin Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Covington, this is a harsh reality. Helping others strengthens communities, which is why Baldwin Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Baldwin Subaru have helped nearly 900,000 children and adults in urgent need. On 02/10/2025, Baldwin Subaru donated 120 shoes/socks to Family Reach Alliance. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Mary Bird Perkins Cancer Center - Covington - Erica K
Baldwin Subaru has been a long-time partner of the Leukemia & Lymphoma Society and Mary Bird Perkins Cancer Center through the Subaru Loves to Care initiative. This meaningful partnership has included the delivery of blankets, art kits, and heartfelt messages of hope to our cancer patients. On June 24, 2025, Baldwin Subaru personally delivered these gifts to patients undergoing treatment. Mr. Baldwin and his family joined us, taking time to speak with patients who received the blankets. Our patients were deeply touched and expressed heartfelt gratitude for the warmth provided by both the blankets and the caring team from Baldwin Subaru.
Second Line to Safety – Powered by Baldwin Subaru - Denise G
At Scott’s Wish, a volunteer-led nonprofit serving Southeast Louisiana and rural Acadiana, our mission is simple: to provide direct, compassionate support to critically ill people and animals in urgent need—those who have no one else. Since 2008, we’ve stood beside the underdogs—the overlooked seniors, injured strays, and the scared souls whose time is almost up. For the past five years, our partnership with Baldwin Subaru has been a powerful force for good. Their unwavering commitment to both people and pets has allowed us to reach deeper and respond faster—especially during life-saving moments like our Mardi Gras-themed “Second Line to Safety” transport this year. Thanks to Baldwin Subaru’s generous sponsorship of our 31st annual Mardi Paws Parade, we were able to fund this critical transport, giving 40 overlooked dogs from rural Louisiana shelters their one shot at a second chance. These were not the cute, in-demand puppies. They were the forgotten. The seniors. The out-of-time. And each had a story worth telling. Here’s Xena’s. Xena was one of 28 dogs rescued from a heartbreaking hoarding situation in Evangeline Parish—a rural community with no animal shelter. When the dogs' owner was hospitalized, local volunteers stepped up, caring for the animals with their own time and resources. Just one day before her scheduled spay, Xena surprised everyone by giving birth to seven puppies. The family was being housed in a shed, and the volunteers faced unsafe conditions twice a day just to feed and protect her. That’s when Scott’s Wish x Mardi Paws intervened. We transferred Xena and her pups to Bellevue Animal Clinic for urgent medical care, and arranged temporary boarding while a rescue in Virginia prepared to take them in. St. Francis Animal Sanctuary & Rescue even offered to drive them northeast. But setbacks followed. The pups contracted ringworm, delaying their transport. St. Francis treated them without hesitation, ensuring they’d be healthy and ready. Then—another blow. The rescue in Virginia ghosted us, backing out of their commitment. Months passed. The pups grew. Their “puppy appeal” faded, and their future seemed uncertain once again. Still, no one gave up. Because of supporters like Baldwin Subaru, we had the funding and encouragement to keep pushing forward. And finally—Xena and all seven of her pups—Fallon, Larkin, Moxie, Hale, Fairuza, Dorian, and Harlow—have now been adopted into loving homes. It takes time, it takes resources, and it takes heart. That’s what Baldwin Subaru brings to this partnership—and why they are so much more than a sponsor. They are a driving force behind every second chance story we write. Thank you, Baldwin Subaru, for believing in the underdogs—and helping us lead the “Second Line to Safety.”
Baldwin Helps Heroes Find Healing through Racing - Daniel J
At Battle Scarred Motorsports (BSM), our mission is to use the thrill of endurance auto racing as a form of "Adrenaline Therapy" to help veterans and first responders reintegrate into civilian life. We provide a unique environment where these brave men and women can come together, build camaraderie, and experience the kind of high-pressure challenges they face while serving. But none of this would be possible without the support of incredible partners like Baldwin Subaru. Since our founding in 2018, BSM has grown from a single car and race to a powerful network spanning five state chapters and hosting over 15 races annually. This journey has been fueled by the dedication of our volunteers and the generosity of our supporters, like Baldwin Subaru. The financial partnerships and sponsorships we receive are absolutely critical to our success. Baldwin Subaru’s partnership is truly the lifeblood of our organization, helping cover everything from race entry fees to fuel, tires, and meals for our participants. In April 2025, Baldwin Subaru made a generous $2,000 donation to support one of our largest events of the year at the New Orleans Motorsports Park. This donation allowed us to give two new veterans and a team of five New Orleans Police Officers an unforgettable racing weekend that created bonds, memories, and life-changing experiences. One of the most inspiring stories from this event is that of Alice Surrency, a US Air Force HH-53 Crew Chief veteran and the first woman to have served aboard a U.S. Navy vessel in a war zone. Alice, in her 60s, had always dreamed of racing but never thought it would become a reality. Thanks to the support from Baldwin Subaru, we were able to make her dream come true. Alice participated in her first race, and now she’s a regular member of our team, helping us to connect with and reach out to even more veterans and first responders. This is just one example of how Baldwin Subaru’s partnership has impacted the lives of veterans and first responders. Their support helps us provide a safe and meaningful way for these individuals to recover, connect, and thrive. As we look to the future, our goal is to expand to 10, then 15, and more chapters, ensuring that even more veterans and first responders across the country have the opportunity to experience the life-changing impact of our programs. But none of this growth will be possible without the continued support of Baldwin Subaru and other like-minded partners. The cost of running these events and supporting our mission is high, but every donation is a vital step toward reaching more heroes in need. On behalf of our entire BSM team, we want to extend a heartfelt thank you to Baldwin Subaru. Your continued support helps us serve those who have given so much. Together, we are creating lasting memories, building unbreakable bonds, and making a difference in the lives of veterans, first responders, and their families—one race at a time.
Glowing with Gratitude - Heather M
On behalf of St. Peter Catholic School, I want to extend our heartfelt thanks for your generous support of our annual Party at the Pavilion. Your contribution was a true blessing, and we are deeply grateful for your partnership in our mission. Thanks to Baldwin Subaru and their Pavilion Sponsor contribution of $5000, we were able to create a fun and memorable experience for our school, parishioners, and community. The proceeds from this event will be used for future facility improvements and campus beautification. We are proud to recognize you as one of our key sponsors, and we hope you enjoyed seeing the positive impact your support made throughout the event. Once again, thank you for your generosity and commitment to our school. May God bless you abundantly for your kindness, and we look forward to welcoming you back for next year’s Party at the Pavilion!
Together, We Can Do Something Great - Bruce B
At Hogs for the Cause, our mission is simple but powerful: to ease the financial burdens placed on families with children battling pediatric brain cancer. We do this nationwide through direct family grants, hospital programs, and supportive housing solutions. But we cannot do it alone. Thanks to Baldwin Subaru and the 2024 Subaru Share the Love® Event, Hogs received a generous $19,000 donation, a gift that will directly support families in crisis. With this funding, we can provide grants to approximately 10 families whose children are currently undergoing treatment for brain cancer. These grants offer more than just money, they provide breathing room, emotional relief, and hope. One family who reached out to us was navigating their child’s recent diagnosis. Both parents took unpaid leave from work to care for their child, leading to immediate and significant financial strain. With support from the Share the Love donation, we were able to help them cover their mortgage and car payment for an entire month, alleviating one worry during this incredibly uncertain time. Families often tell us how meaningful this support is, not just financially, but emotionally. As one family expressed, “The monetary support helps them keep the lights on at home during these trying times, and the hope that the grants provide helps them keep the lights on in their hearts.” And this year’s gift is just one part of Baldwin Subaru’s larger impact. Over the past three years, Baldwin Subaru has donated a total of $64,000 to Hogs for the Cause, supporting 40 families with direct financial assistance. These grants have been used to help cover rent, utilities, hospital travel expenses, car payments, and even funeral costs in times of unimaginable grief. The continued partnership with Baldwin Subaru means everything to us. Year after year, it helps us reach more families, fund more programs, and provide more hope. Because of their support, we can also expand hospital housing programs like Hogs House in Baton Rouge, which offers on-campus lodging for families whose children are being treated at Our Lady of the Lake Children’s Hospital. To the entire Baldwin Subaru team, your customers, and the Covington community: thank you. You are part of our mission. You are part of these families' journeys. And you are part of the hope we work so hard to provide. Our motto is: Together, we can do something GREAT. Thanks to the generosity of Subaru of America and Baldwin Subaru, we already are.
