On December 29, 2014, Subaru sold its 500,000th car in the U.S., making good its promise in 2012 and managing to sell roughly 163,559 vehicles in two years (that's about 6,814 cars per month, or 227 cars per day).
According to an Autoblog article, the bullish auto company, after selling 336,441 cars in 2012, declared that it wanted to hit 500,000 in total sales volume in the country by 2015. Looks like it hit its half-mil target a year early-and the sales year didn't even end until January 2, 2015. The brand has never achieved such a remarkable progress in a calendar year, with an 18% improvement YoY and 2014 being its seventh year of growth; it shows that some things are working quite well for the company.
Good brand, positive system
There is no denying that Subaru has always been one of the top car brands in the United States. The figures also reflect a positive system. Subaru has once again proven that success in the car industry does not rest solely on better car production but on improved workflows, effective and targeted advertising, and better dealerships as well.
Smart trade-in program
For owners of new or used Subaru in the Baton Rouge area, dealerships offer the Guaranteed Trade-In program which provides a guaranteed value to Subaru owners when they purchase a newer Subaru model and trade-in their old car. This encourages Subaru owners to upgrade their vehicles every so often. The trade-in value is updated every month and is applicable within six years from the date of purchase indicated in the warranty. This project was created to show Subaru's confidence in the quality of their automobiles.
Targeted advertising
Aside from service enhancement, the marketing team also devised targeted advertising to help clients know what they want and find what they want. In fact, Baldwin Subaru, one of the Subaru dealerships near Baton Rouge, devised a virtual showroom to help online buyers find the right Subaru model even before visiting the dealership.
Safety features
Subaru is also proud of its unique driver assist technology, the EyeSight®. This system gives lane departure and pre-collision warnings, does automatic pre-collision braking, and features adaptive cruise control and pre-collision throttle management. Subaru cars with EyeSight® scored a superior rating in front crash prevention tests conducted by the Insurance Institute for Highway Safety or IIHS.
After Subaru's continuous growth for the last seven years, its management remains confident that 2015 will be another good year for the company and its partners and dealers as they strive to deliver cars that people would want to buy.
(Source: Subaru Hits 500,000 Sales in the US in 2014, A Record for the Brand, Autoblog, 4 January 2015)
