Since its introduction to America in 1968, the brand image of Subaru was anything but glamorous. It was a tough, down and dirty working man's vehicle, willing and able to conquer the great outdoors. Several decades later, Subaru car dealerships in Covington LA find themselves selling autos that cater to practically all types of motorists. In his article for Autos Cheat Sheet, Justin Lloyd-Miller reports just how much the motoring public has embraced the Subaru brand.
Subaru has long been a niche brand geared toward outdoor enthusiasts, and has enjoyed considerable success in that area. Its commitment to all-wheel drive, off-road capable vehicles has been a godsend for those who don't want a large SUV ... Catering to this demographic will only get you so far, but Subaru is finding that it has struck a chord with more consumers than ever.
Selling like Subarus
2014 has been kind to the auto maker. The company's sales are predicted to reach half a million vehicles. Subaru officials point out timely product offerings and pricing as well as a strong dealer representation as their success factors. Dealers like Baldwin Subaru can attest to this as more and more motorists continue to show interest in what Subaru has to offer.
The company has recently hiked its U.S. sales projections to a notably monumental 500,000 units per year. In 2014, it has seen near-industry leading sales growth, and has posted month-over-month gains for 33 months consecutively. This year, Subaru is anticipating that it will sell 500,000 vehicles - 40,000 more than its original projection of 460,000.
Moneymakers
According to established Covington, LA car dealerships, the Crosstrek XV, a new Legacy, a new Outback, and the new WRX are some of the higher-selling models. With appealing designs and dependable technology, Subaru has managed to hold its own against segment leaders such as the Toyota Camry and Honda Accord. In the compact division, the Subaru Impreza trumps the Toyota Corolla and Honda Civic with its standard all-wheel drive.
Success formula
Subaru builds cars to perform and endure, not to impress prom dates or co-workers. They are driven by customers' needs and safety, and not the bottom line. It is this philosophy that has helped evolve Subaru from hippie favorite to industry heavyweight.
(Article Excerpt and Image from "Not Just for Hippies Anymore: Subaru's 2014 Sales Should Top 500,000", 11 September 2014, Autos Cheat Sheet)
